Quick Answer: What is the average engagement rate on Instagram?

What is a good engagement rate for Instagram?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is a good engagement rate on Instagram 2021?

An engagement rate on Instagram between 1% and 3% is ok. It is the average result we can see on most profiles. If your engagement rate is higher than 3%, it means that your audience is very engaged and reacts a lot to your content. If it’s below 1%, people are not very interested in what you are trying to show them.

Is a 5% engagement rate on Instagram good?

Instagram is also a platform that achieves a relatively high rate of engagement. Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.

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How many likes Should I get with 1000 followers?

Followers to following ratio is how many likes or how many followers you should be getting per post. For example if you have 1000 followers, you should be getting 50 to 100+ likes per post.

What is a good engagement rate per impression?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

Who has the highest engagement rate on Instagram?

The Most Engaging Celebrities On Instagram

Rank Instagram handle Engagement rate
#1 James Charles jamescharles 18.98%
#2 Jeffree Starr jeffreestar 11.10%
#3 Garret & Jessica Gee thebucketlistfamily 8.48%
#4 Virat Kohli virat.kohli 7.34%

What is a good amount of Instagram followers?

Most professional Instagram influencers believe that you need at least 30,000 followers before you can be considered an authority in your niche. If you want to be famous, then 100,000 followers should be your goal.

How many impressions is good on Instagram?

Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.

How do you calculate engagement rate on Instagram 2020?

Divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage. The good news? If you use Later, your engagement rate is automatically calculated for you. So you can put down the calculator!

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How do you calculate engagement rate?

Summary

  1. The engagement rate is used to measure the level of interaction by followers from content created by a user.
  2. It is calculated as total engagement divided by total followers, multiplied by 100.

How can you tell if someone has fake followers?

How to Spot Fake Instagram Followers

  1. A significantly unbalanced ratio between the number of followers and the number of accounts followed. …
  2. Very limited profile information.
  3. The account has little to no posts of their own.
  4. An unusually low or high engagement rate.
  5. Generic comments and posts.

Do hashtags get more likes?

The takeaways. Despite all those possible excuses I just offered, one thing is pretty clear: just using hashtags doesn’t increase engagement. If you want more likes and comments, you need to think a little more creatively.

How can I increase my followers in Instagram?

10 Ways to increase Instagram followers

  1. Optimize your Instagram account. …
  2. Keep a consistent content calendar. …
  3. Schedule Instagram posts in advance. …
  4. Get partners and brand advocates to post your content. …
  5. Avoid fake Instagram followers. …
  6. Showcase your Instagram everywhere. …
  7. Post content followers want. …
  8. Get the conversation started.