Does post engagement include Link clicks?
Clicking To Your Website
We would like to expect that everyone seeing a Page Post Engagement Ad would click on the link within the text, but most of the time, that isn’t the case. If your number one goal is to have people click on a link within your ad, I would strongly suggest going the Website Clicks route.
What counts as a post engagement?
Post engagements are the total number of actions that people take involving your ads on Facebook.
What counts as a click on Facebook?
Facebook defines Link Clicks as “the number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.” So, while Link Clicks are more focused than the Clicks (All) metric, they still include clicks on any links, whether they take people on or off of Facebook.
Clicks (All) is defined as the total number of clicks on your ad. This may include Direct Link Clicks, as well as Page likes, post comments, or event responses. … Direct Post Engagement is the number of direct post engagement the ad got.
Should you post your engagement photos on Facebook?
Don’t post too many engagement photos
And, yes, you should feel free to share the footage of the big moment on social media if you choose to do so, but be careful not to go overboard. Wagner recommends holding back and instead posting more of the actual wedding.
Are video views considered engagement?
In general terms, video engagement is considered the primary factor that determines how much information viewers will retain from the videos they watch. In other words, the number of viewers whom both stay to view your content and don’t tune out in the middle of your presentation.
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
According to a 2020 study of Facebook Ad benchmarks, the average Cost Per Link Click is $1.72.
CTR (Link Click-Through Rate) is calculated as Link Clicks divided by Impressions. The higher the percentage, the better, as you want as many people as possible who saw your ad to make a click.
Unique Links Clicked show you the number of recipients that have clicked on any links in your campaign, not counting how many times each recipient has clicked on a link. Total Links Clicked on the other hand indicates the total times all your recipients clicked on your newsletter.
Link clicks are the number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. (ex: someone clicks Shop Now on your ad and goes to your website). … Clicks on ad formats that take someone into a full-screen experience, such as lead forms, Canvas and collection.